WHAT IS
CREATIVE FLOW RESIDENCY?
This isn’t just branding.
It's co-orchestration.
A focused, guided, intuitive process led by me, supported by a curated network of thinkers, designers, and creators that transforms your current state into flow.
The Creative Flow Residency is an immersive 4 week co-creative container designed to unlock the next phase of your brand, campaign, or project. It’s part strategy, storytelling and an energetic shift that's tailored to support small to medium-sized brands, artists, and entrepreneurs who want to turn stuckness into movement, and movement into meaning.
YOU'RE HERE BECAUSE
You’re feeling a creative dissonance and something isn’t quite landing the way it should. You’re launching something new, evolving your brand, or preparing for a shift and need real-time, high-level clarity.
You need to consult someone who sees the whole board, culture, visuals and strategy. Someone who can help you move decisively.
This is your one-on-one session to get aligned, recalibrated, and re-energised.
INCLUDED?
WHAT'S
20 creative hours/month
(over a 4-week container)
Creative Strategy Sessions
Two intentional 1:1 calls each month (up to 1 hour) where we slow down to align. These sessions are where we reflect, refine, and redirect whilst anchoring your projects and storytelling in clarity and purpose. I revisit your brand’s rhythm, message, and trajectory so that every move you make feels intentional and interconnected. Think of this as your monthly creative compass.
Content & Campaign Development
I help shape the stories your brand is here to tell. Whether you're launching something new or nurturing existing platforms, you’ll receive creative treatment decks, storytelling systems or editorial concepts that are not only visually compelling but culturally attuned. These aren’t just deliverables, they’re invitations for your audience to connect, remember, and return.
Visual Mood & Direction Boards
Visuals don’t just decorate — they direct. Each month includes a curated visual moodboard tailored to your upcoming projects or campaigns. I source imagery, design cues, color inspirations, and tone references that express the emotional and cultural core of your brand’s next move. Whether you're prepping for a shoot, a rollout, or a rebrand moment.
Art Direction & Asset Planning
I guide how your brand shows up consistently, beautifully, and boldly. This includes creative input on layout, look and feel, content hierarchies, and visual language across your selected platforms. If your brand is a living being, this is how we style its wardrobe, movement, and presence.
Copy & Caption Support
Words matter. Especially the ones that show up in your feed, on your site, or in campaign headers. I provide light-touch but potent narrative support by editing, refining, or generating short-form copy (like IG captions or tagline options) that feel aligned with your tone and intention. It’s not about being wordy, it’s about being clear and compelling.
Momentum matters and frameworks make it easier to keep moving. Where helpful, I create custom or adapted templates for your stories, decks, or campaign layouts. These aren’t cookie-cutter, they’re crafted to your flow and aesthetic, so you can reuse and remix with ease long after our work is delivered.
Optional Creative Collaborators
Some projects require more hands and hearts. When needed, I invite trusted collaborators into the fold. From art directors and designers to writers and developers. I curate the team based on your brand’s needs and budget, ensuring the work stays grounded, soulful, and professionally handled without losing cohesion. Additional Custom Quote Issued.
Residency Recap Deck
Every 2-3 months, you’ll receive a clean summary deck that captures the essence of our work together: key creative decisions, visual directions, opportunities to build on, and next steps. This deck is yours to keep and refer back to, especially when presenting to internal teams, partners, or investors. This is creative hours dependent.
No Rigid Asset Limits
Instead of counting posts or limiting your asks to a set number of “assets,” we work within your allocated 20 creative hours/month to serve what’s most essential for your brand that cycle. Some months, that might be a full campaign treatment, moodboards, and rollout content. Other times, it might be deeper strategy sessions, visual resets, or storytelling frameworks.
You bring the vision, the need, the challenge.
I bring the creative flow, direction, and hands-on guidance.
Together, we use your hours wisely by building what’s meaningful, timely, and true to your brand’s rhythm.
You can assign anything and everything you need for the month as long as you have creative hours to use.
Whether it’s one big thing or a constellation of small moves, this is your flexible creative container, grounded in care, not constraint.
Creative Hours
This residency includes 20 dedicated creative hours per month over a 4-week container. I use this time strategically across everything listed above, prioritising what’s most aligned with your goals and timelines.
Each deliverable includes 1 thoughtful revision round per asset, where we refine, reshape, or tweak based on your feedback.
If additional changes are needed beyond the first revision, they are either:
-
Deducted from your remaining monthly creative hours, or
-
Billed at the standard creative rate (quoted depending on scope).
This ensures a healthy, efficient creative workflow where feedback is honoured, and momentum is preserved.
This residency isn’t just a service, it’s a creative sanctuary and mindful recalibration.
SIGNATURE FRAMEWORK
Attune → Amplify → Anchor
ATTUNE
What we do:
Through 1:1 strategy sessions and regular check-ins, I learn the texture of your world, what’s alive, what’s misaligned, and what’s asking to emerge. I take stock of your culture, visuals, voice, and internal tempo not to fix, but to listen.
Why it matters:
Most brands know something needs to shift but don’t always have the language for it. ATTUNING is where we find the pulse, name the unseen, and align our vision for what wants to grow.
AMPLIFY
What we do:
Together, we expand the elements that hold the most resonance. From campaign concepts to platform rollouts to art direction decks. This is the active creation phase: visuals, words, experiences, and systems all built from what’s true, not trend.
Why it matters:
Your brand doesn’t need noise, it needs focus. AMPLIFY ensures your message, mood, and magic are felt deeply and consistently, wherever your audience meets you.
ANCHOR
What we do:
I document and ground your growth. Through recap decks and creative frameworks so that your evolving brand world becomes shareable with collaborators, teams, or yourself. I assess what’s working, refine where needed, and prepare your next creative cycle.
Why it matters:
Momentum is sacred but so is reflection. ANCHORING your brand’s movement ensures you’re not just scaling quickly, but growing intentionally with clarity, continuity, and a creative soul.
THE INVESTMENT
R25000
PER MONTH
3-month retainer recommended
THIS IS FOR YOU IF...
You’re launching a campaign, collection, or project and need help refining the creative direction.
You feel misaligned in your current brand voice, messaging, or visuals.
You have a team or solo project and need temporary but powerful creative leadership.
You want to develop new brand rituals, processes, or content frameworks.
You’re not looking for a full rebrand, but you need clarity, movement, and creative power.
NEXT STEPS
1. Apply for Residency
Submit your application through the inquiry form. This is your chance to share where your brand is now, what’s stirring, and what you’re reaching toward. Whether clear or still forming, your truth is welcome here.
3. Receive Your Residency Scope
After our call, you’ll receive a custom residency scope outlining timeline, investment, and creative priorities plus a suggested start date. This becomes our shared north star, tailored to your brand’s next chapter.
2. Alignment Review & Discovery Call
Every submission is read with care. I hold space for a small number of residencies each season to honour depth and capacity. If your application feels aligned, we’ll schedule a short Discovery Call to sense into fit, exploring values, creative chemistry, and what your brand needs most right now.
4. Begin Your Residency
Once confirmed, we begin your 4-week container. You’ll be onboarded to our shared creative space (Asana), and we flow from there with care, clarity, and momentum.