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Savanna Chilled Chilli
Project type
Brand Activation
Role
Creative & Fashion Direction, Project Management
Date
June - July 2022
Location
Johannesburg & Durban
A campaign where cool met heat - literally.
This bold fashion intervention reimagined “spice with a chill” as a visual and sensory experience. Set at Durban July, South Africa’s most iconic fashion and lifestyle moment, the show brought together four visionary designers to interpret contradiction as couture: garments that sizzled and soothed in equal measure.
From Afro-futurism to township nostalgia, the runway pulsed with irony, elegance, and local flavour. What unfolded wasn’t just fashion, it was a full-bodied brand moment that wore its story, danced with culture, and turned heads with humour.
